The High Roller Look on the Super Bowl Stage

A black-and-gold paddle, in a pickleball scene, on the Super Bowl stage. In February 2025, High Roller became part of Michelob ULTRA’s “Ultra Hustle” campaign for Super Bowl LIX.

For DOPE, the moment belongs to the design story. The reflective gold outline and patterned face were already part of High Roller’s identity. The campaign gave that same look a different setting.

The campaign moment

Michelob ULTRA’s official campaign release describes the pickleball-centered “Ultra Hustle” commercial. Todd Boss’s February 7, 2025 Forbes feature identifies the distinctive paddles as DOPE’s High Roller and reports how they reached the production.

The campaign image above shows the gold-toned paddles on the courtside table. Their outlines carry the black-and-gold idea into a scene with its own wardrobe, setting, and color palette.

The look came first

High Roller’s chrome edge guard styling is part of a visual direction that reaches beyond the paddle. Its name, dark face, gold perimeter, grip pattern, and smaller metallic details belong to one composition. The campaign appearance is one chapter in that story, rather than its starting point.

You can see the same idea in the current product photographs: broad contrast at the outline, finer detail on the face, and gold accents that continue through the collection.

Back to the collection

The High Roller paddle remains the visual anchor. A matching case, black-and-gold apparel, and small accessories let you carry that direction into your own setup.

Read the story behind the gold outline or build a look with our gold-and-chrome styling guide. Browse the current High Roller Collection for the available pieces.