Stitch and the Story Behind DOPE’s High Roller Collection

The Las Vegas influence behind High Roller

Stitch’s visits to Las Vegas helped inspire High Roller’s name and visual direction. He created the paddle concept around a chrome-gold outline, then carried that palette through the grip, coin end cap, case and accessories. Todd Boss recounts the design’s beginnings in his February 7, 2025 Forbes feature.

You can see that influence in the finished object. A dark woven face sits inside a reflective gold outline, with pressed gold-foil details, a custom grip, and a metal coin end cap continuing the palette. The name suggests the setting; the small details give the paddle something to explore after the first glance.

The chrome-gold perimeter is a finish. The edge guard itself is not metal. That distinction helps describe the actual object without losing what makes its appearance recognizable.

How did High Roller reach the Super Bowl commercial?

The Forbes account also follows the scramble to get paddles to the commercial shoot, including an overnight courier delivery. In February 2025, High Roller appeared with Willem Dafoe and Catherine O'Hara in Michelob ULTRA's Super Bowl LIX campaign.

The original campaign article includes the extended commercial. Watch for the dark paddle face and gold perimeter: the same details visible in the product photographs carry into the scene.

The thread beyond the paddle

Stitch takes his name from the connection between product, community, mission and artist: the four ideas represented by DOPE’s four-X mark. Product design and textiles inspired that way of thinking. The collection brings the details together, then leaves room for the people who carry it to give the story its next chapter. Meet Stitch and follow the thread behind the work.

High Roller now spans a paddle, case, apparel, drinkware, eyewear, glitter balls, and smaller accessories. The pieces carry black and gold in different ways, from a bright perimeter on the paddle to quieter stitching and lettering on clothing.

The black leather keychain makes a small example: its paddle shape, debossed DP mark, and gold-tone ring fit the collection without reproducing the entire paddle design. The lounge T-shirt uses tonal charcoal script on black fabric with gold accents. Each gives the palette a different scale.

For a closer look at the object that started the collection, read the High Roller design story. It connects the original inspiration to the outline, face, and handle details you can see today.