High Roller Pickleball Paddle in the Michelob ULTRA Commercial

Michelob ULTRA's Super Bowl LIX campaign features The High Roller Pickleball Paddle from Dope Pickleball Co.

The 2025 commercials feature Willem Dafoe and Catherine O'Hara as pickleball hustlers, playing with the black-and-gold High Roller paddle.

The campaign was filmed at The Tennis and Pickleball Club at Newport Beach, in California. A 15-second teaser released before the Super Bowl was titled "The Anticipation". In the teaser, spectators watch as the players reach into a gym bag and pull out their High Roller paddles.

Michelob also released a 60-second television ad titled "The ULTRA Hustle", where Dafoe and O'Hara challenge athletes to pickleball matches for beer. The joke is that their opponents underestimate the two actors' playing ability.

The campaign was released for Super Bowl LIX, played in New Orleans on February 9, 2025.

The paddle shown in the campaign

Dope Pickleball Co's High Roller Pickleball Paddle pairs a dark woven face with a metallic edge finish in gold. The edge is not made of metal; metallic finish describes its color, reflection and styling. The handle includes Near Field Communication (NFC) hardware. Digital paddle registration and NFC membership verification are currently unavailable. Contact us for help with your paddle or existing High Roller membership.

Who appears in the commercials

In the commercials, Dafoe and O'Hara, known for their versatile acting careers spanning multiple decades each, take on pro athletes Randy Moss (NFL Superstar), Ryan Crouser (USA Olympic Gold Medalist), Sabrina Ionescu (WNBA Champion); as well as Pickleball Superstars Jaume Martinez Vich, Parris Todd, Hunter Johnson, and Emily Cederquist.

Pickleball in a Super Bowl campaign

The ads build their story around a familiar open-play situation: meeting other players, agreeing to a game and discovering that the match will be harder than expected. The actors and professional athletes play that situation for comedy. High Roller's metallic gold finish is one of the visual details that carries across the campaign.

The collection includes glitter pickleballs, Pink Metallic Flake Infused Pickleballs, as well as premium paddles, cases, and other lifestyle accessories. Check each product page for its current options and availability.

Dope designs paddles, balls and accessories with coordinated colors and patterns. The High Roller collection brings its black-and-gold palette to the paddle, case and other gear. Individual product pages list materials, dimensions and other specifications so readers can compare the details.

For current paddle variants, pricing and availability, visit the product page linked above. Follow Dope on Facebook and Instagram for product news and campaign posts.

Watch the extended Michelob ULTRA commercial below: