Behind the DOPE Brand

High Roller gold-toned paddles on a table in Michelob ULTRA’s Super Bowl LIX campaign image

The High Roller Look on the Super Bowl Stage

The High Roller paddle’s black-and-gold look appeared in Michelob ULTRA’s Super Bowl LIX campaign. Read the design story and credited coverage.

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High Roller gold-toned paddle beside its patterned case and gold playing cards

How DOPE Pickleball Started: The Brand Story

The brand’s beginnings, the Las Vegas inspiration behind High Roller, and the moment its gold outline reached the Super Bowl stage.

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High Roller paddle on a dark background, with gold outlining its patterned face

The Design Philosophy Behind DOPE

The visual principles behind DOPE: a clear palette, High Roller’s gold outline, considered details, and a coordinated black-and-gold collection.

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