When just any ordinary Pickleball Paddle won't do, the Hustlers turn to The High Roller Pickleball Paddle from Dope Pickleball Co.

In a captivating blend of Sports and Entertainment, Michelob ULTRA's most recent series of Super Bowl LIX commercials feature acclaimed Hollywood actors Willem Dafoe and Catherine O'Hara as pickleball "Hustlers", showcasing the gold High Roller Pickleball Paddle from Dope Pickleball Co.

The series of 4+ advertisements which were filmed at The Tennis and Pickleball Club at Newport Beach, in California, started off with a 15 second teaser weeks before the Super Bowl titled, "The Anticipation". In this short segment, onlookers can be seen turning their heads in envy towards mysterious figures reaching into a gym bag and pulling out the newly launched High Roller pickleball paddle as if they were King Arthur drawing Excalibur from the stone.

Shortly after, Michelob released a 60 second long Television ad titled "The ULTRA Hustle", where the plot revolves around Dafoe and O'Hara challenging professional athletes and other top-tier pickleball players for some Michelob ULTRAs. The unstoppable Hollywood duo outplays and outwits the unsuspecting challengers thanks to the High Roller Pickleball Paddle and their hidden talents on the court.

It is expected that the remaining TV Ads will air during Super Bowl LIX, which is set to take place in New Orleans' Caesar's Superdome on Sunday February 9, 2025.

The High Roller Pickleball Paddle - A True Game-Changer:

Dope Pickleball Co's High Roller Pickleball Paddle is renowned for its innovative design, disruptively original style, and high-performance features. The paddle boasts a unique gold carbon fiber weave on the playing surfaces, which offer both a nice aesthetic appeal and enhanced durability, and most iconically the first-of-its-kind chrome gold metallic edge guard (designed and tested over a 2 year period by DOPE). The ergonomic handle integrates Near Field Communication (NFC) technology, which allows players (or "High Rollers" and "Hustlers", if you prefer) to register their paddles using their smart phones, that in addition to providing unique identification and security potential to each paddle, will allow them exclusive access to personalized services, perks, and benefits in the near future.

Hollywood Star Power Meets Superior Equipment:

In the commercials, Dafoe and O'Hara, known for their versatile acting careers spanning multiple decades each, take on pro athletes Randy Moss (NFL Superstar), Ryan Crouser (USA Olympic Gold Medalist), Sabrina Ionescu (WNBA Champion); as well as Pickleball Superstars Jaume Martinez Vich, Parris Todd, Hunter Johnson, and Emily Cederquist.

Elevating Pickleball's Popularity

As popular as the Pickleball sport may already seem, some think that this exposure brought by Michelob during the 59th Super Bowl may propel Pickleball even more into the mainstream. The inclusion of the High Roller Pickleball Paddle in this high-profile advertisement underscores both the growing popularity of the sport, as well as the demand for uniquely designed premium equipment that stands out from the ordinary.

Dope Pickleball Co continues to innovate their lineup (Which Currently Features Gold Metallic Flake Infused Pickleballs, Pink Metallic Flake Infused Pickleballs, as well as premium paddles, cases, and other lifestyle accessories).

The brand offers products that combine cutting-edge technology with stylish in-house design, that caters to both amateur enthusiasts as well as professional players seeking to enhance their personal style and performance on and off the court.

For those inspired by the commercials, the High Roller Pickleball Paddle is available for purchase directly through our Dope Pickleball Co website, as well as our Shop on Meta (Facebook and Instagram). Elevate your game with the same paddle featured in Michelob ULTRA's Super Bowl ads and experience the difference top-tier equipment can make.

Can't get enough of Willem Dafoe and Catherine O'Hara spanking the competition with our paddles and Playing For An ULTRA, watch one of the featured commercials here: