The Gloss Chrome Gold Pickleball Paddle Featured in the Michelob ULTRA Commercial

When an ordinary pickleball paddle won't do, the Hustlers reach for The High Roller Pickleball Paddle from Dope Pickleball Co.

In a blend of sport and entertainment, Michelob ULTRA's Super Bowl LIX commercials feature acclaimed Hollywood actors Willem Dafoe and Catherine O'Hara as pickleball "Hustlers," with the gold High Roller paddle in hand.

The series of ads, filmed at The Tennis and Pickleball Club at Newport Beach in California, opened with a 15 second teaser titled "The Anticipation." Onlookers turn their heads as mysterious figures reach into a gym bag and draw out the High Roller, as if pulling Excalibur from the stone.

Shortly after came the 60 second spot, "The ULTRA Hustle," in which Dafoe and O'Hara out-style a lineup of professional athletes and top players for a round of Michelob ULTRAs. The look on the court does the talking.

The High Roller Paddle: A Statement Piece

Dope Pickleball Co.'s High Roller is built to be seen. The face carries a real pressed gold foil finish, not a UV print, with a depth that catches the light. Framing the head is the detail people notice first: the trademark-pending chrome metallic edge, Dope's ornamental signature and the look the brand is known for. A custom grip and a metal coin end cap finish the piece, and an NFC tag in the handle lets owners tap to register the paddle and unlock access to the High Roller world. Look for the chrome edge and you have found the original.

Hollywood Star Power on the Court

In the commercials, Dafoe and O'Hara take on NFL great Randy Moss, Olympic gold medalist Ryan Crouser, and WNBA champion Sabrina Ionescu, alongside pickleball stars Jaume Martinez Vich, Parris Todd, Hunter Johnson, and Emily Cederquist.

Elevating Pickleball's Profile

A Super Bowl stage is a big one, and the High Roller's moment on it speaks to a growing appetite for pickleball gear that stands apart from the ordinary. Dope Pickleball Co. continues to build its lineup of statement pieces, from the glitter-infused pickleballs to premium paddle cases and the rest of the High Roller Collection.

For those inspired by the commercials, the High Roller is available directly on our site and through our shops on Facebook and Instagram. Show up with the same paddle the Hustlers carried.