Behind The Brand

Keep up with the latest news and events from Dope Pickleball Co.

Who We're Building For: The Dope Pickleball Player Profile

The Dope Pickleball player profile — who we're actually building gear for and what makes them different from the average recreational player.

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The Design Philosophy Behind Every Dope Pickleball Product

The design principles behind Dope Pickleball products — function first, then aesthetic, then collection coherence.

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How Dope Pickleball Co. Started: The Story Behind the Brand

Dope Pickleball Co. wasn't built in a boardroom. Here's the real story behind how a pickleball brand with a Michelob Ultra Super Bowl ad placement started and what we're building.

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Why We Named the Company Dope Pickleball (And What It Actually Means)

Why we named the company Dope Pickleball, what the name actually signals, and what we're building toward.

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